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Collaboration: Collaboration Adds Value
Building relationships with agencies and business that have baby boomers as customers is possibly the single most important step libraries can take to improve and expand library services to baby boomers and positively affect their quality of life. Reaching unserved baby boomers is impossible without agency, organization, and corporate collaboration. While the task of seeking out and courting partners is time-consuming, the rewards to the library and the baby boomer community and the expansion of resources that accompany partnerships make the effort worthwhile.