Marketing the Library

Marketing means different things to different people. Some think it is advertising, others planning events, while still others see it as public relations. Actually, it is all of those things and more. You can think of marketing as a broad range of activities that tie together the following four "Ps."

Planning: developing an array of services (products) that the public (customers) wants

Publicity: telling customers about the services

Public relations: taking part in activities that help users and non-users develop a positive attitude about the library

Politics: advocating for the library with elected officials

Trustees have a role to play in each of these areas.